“Language is the essential leadership instrument sine qua non. Only those who use language in a conscious and purposeful manner are able to make complexity transparent and to lead them­selves and others towards a target credibly and convincingly.

Those who are able to convince others are, by means of communication, also able to lead them into action. That is why we work at the core of leadership behavior when we work on the conscious, that is, knowing and deliberate, usage of language.” Dr. Eva Maria Höller Cladders